SAB Sales & Marketing Learnership – Kimberley, Northern Cape – Open Until Filled

SAB Sales & Marketing Learnership – Kimberley, Northern Cape – Open Until Filled

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Employer: South African Breweries (SAB)
Position: Sales & Marketing Learner
Job Requisition ID: 30079547
Location: Kimberley, Northern Cape, South Africa
Region: Central – Kimberley Only
Programme Type: Learnership
Minimum Qualification: Diploma or Degree
Driver’s Licence: Valid unendorsed Code 8 driver’s licence required
Closing Date: Open until filled

Overview

South African Breweries (SAB) is offering a Sales & Marketing Learnership opportunity in Kimberley, Northern Cape.

The programme provides an opportunity to gain practical exposure to sales, marketing, customer development, merchandising and commercial operations.

The role focuses particularly on customers within the Tavern Class of Trade, with the learner supporting initiatives aimed at strengthening customer relationships, increasing sales volumes, improving market share and building SAB’s brands within the market.

Successful candidates will work closely with customers and the sales team while gaining practical experience in selling, customer relationship management, merchandising, pricing, promotions, stock management and asset management.

Applicants must have a Diploma or Degree, a valid unendorsed Code 8 driver’s licence and basic computer literacy.

Job Purpose

The purpose of the position is to implement a market-driven and differentiated service that supports sustainable competitiveness within the Tavern Class of Trade.

The learner will contribute towards:

  • Growing sales volumes.
  • Building brand equity.
  • Improving market share.
  • Strengthening customer relationships.
  • Supporting SAB’s competitive position.
  • Maintaining a positive corporate reputation.
  • Delivering appropriate sales and marketing activities at customer outlets.

Key Responsibilities

Customer Development

The successful candidate will:

– Develop and maintain relationships with tavern owners.

– Conduct weekly customer calls at assigned outlets.

– Build effective customer partnerships.

– Identify and resolve customer issues.

– Maintain accurate customer master data.

– Work towards customer sales and volume targets.

– Encourage consistent direct purchasing from SAB.

– Understand customer needs and identify appropriate opportunities.

Sales

Responsibilities include:

  • Identifying customer needs and sales opportunities.
  • Communicating SAB’s value proposition.
  • Presenting relevant product and commercial solutions.
  • Building rapport with customers.
  • Securing customer commitment.
  • Planning and prioritising sales activities.
  • Working with the sales lead to develop customer-specific plans.
  • Understanding the role of pricing, product mix and merchandising.
  • Monitoring competitor activity and using relevant information during sales activities.

AMPPS Delivery

The learner will support the delivery of SAB’s AMPPS requirements across targeted customer outlets.

This includes:

  • Availability
  • Merchandising
  • Price
  • Promotions
  • Space

Responsibilities include completing and influencing relevant surveys and ensuring that targeted outlet plans are effectively implemented.

Merchandising and Product Availability

The learner will:

  • Monitor sales volumes by outlet.
  • Support availability of key brands and packs.
  • Use forward planning to reduce stock shortages.
  • Manage stock rotation.
  • Support merchandising implementation within consumption and purchase zones.
  • Follow applicable In Trade Execution Guidelines.
  • Help ensure appropriate positioning of SAB brands.
  • Monitor competitive shelf space and sales volumes.
  • Support outlet retention initiatives.

Pricing and Promotions

Responsibilities include:

  • Supporting interior and exterior price communication.
  • Capturing relevant pricing priorities.
  • Monitoring price-point compliance.
  • Supporting price and promotional campaigns.
  • Ensuring promotional activities are appropriately executed throughout the year.

Asset Management

The learner will assist with the management of SAB assets located at customer outlets.

Responsibilities include:

  • Managing SAB refrigeration assets.
  • Supporting governance and compliance requirements.
  • Managing permanent merchandising materials and signage.
  • Ensuring SAB products are appropriately stocked in refrigerators according to applicable guidelines.
  • Conducting asset verification surveys.
  • Assisting customers with stock replenishment systems.
  • Helping minimise stock-outs.
  • Supporting stock rotation and product quality.

Minimum Requirements

Applicants must have:

  • A Diploma or Degree.
  • A valid, unendorsed Code 8 driver’s licence.
  • Basic computer literacy.
  • Experience using Microsoft Office.
  • Knowledge of the local Kimberley area.
  • Ability to work in a flexible working environment.
  • Availability to work weekends when required.
  • Ability to successfully complete a driver’s assessment before appointment.

The supplied advertisement does not specify a particular field of study for the required Diploma or Degree.

Requirements and Skills

Commercial Skills

Candidates should be able to:

  • Understand how sales and marketing functions interact.
  • Understand the sales and marketing value chain.
  • Gather and use competitor information.
  • Understand basic profitability concepts.
  • Understand the impact of pricing.
  • Understand product mix and merchandising.
  • Make commercially appropriate decisions.

Customer Service

The role requires:

  • Strong customer focus.
  • Ability to understand customer needs.
  • Relationship-building skills.
  • Ability to develop rapport with customers.
  • Commitment to customer satisfaction.
  • Ability to work with customers from diverse backgrounds.
  • Ability to maintain productive business relationships.

Selling Skills

Suitable candidates should demonstrate the ability to:

  • Identify sales opportunities.
  • Understand customer needs.
  • Communicate value propositions.
  • Negotiate effectively.
  • Influence customers.
  • Build rapport.
  • Gain customer commitment.
  • Organise and prioritise sales activities.

Planning and Administration

Candidates should have:

  • Good planning ability.
  • Strong organisational skills.
  • Excellent administration skills.
  • Attention to detail.
  • Ability to execute plans accurately.
  • Ability to manage priorities effectively.

Personal Attributes

SAB is looking for candidates who demonstrate:

  • Accountability.
  • Integrity.
  • Achievement orientation.
  • Customer focus.
  • Flexibility.
  • Resilience.
  • Adaptability.
  • Professionalism.
  • Problem-solving ability.
  • Ability to take responsibility for results.

Candidates must also be comfortable with flexible working hours, including weekends and public holidays where required.

Who Should Apply?

This opportunity may be suitable for graduates who:

  • Have completed a Diploma or Degree.
  • Have a valid Code 8 driver’s licence.
  • Have local knowledge of Kimberley.
  • Are comfortable interacting directly with customers.
  • Have an interest in sales and marketing.
  • Enjoy building customer relationships.
  • Are willing to work flexible hours.
  • Are comfortable working towards sales and volume targets.
  • Want practical experience in a commercial sales environment.

The position may be particularly relevant to candidates interested in developing careers in:

  • Sales.
  • Marketing.
  • Customer Development.
  • Account Management.
  • Merchandising.
  • FMCG Sales.
  • Commercial Operations.

Possible Interview Questions

Applicants preparing for the SAB Sales & Marketing Learnership may consider questions such as:

  1. Why do you want to join SAB?
  2. Why are you interested in sales and marketing?
  3. What do you understand about customer relationship management?
  4. How would you build a relationship with a new tavern owner?
  5. How would you convince a customer to purchase a particular product?
  6. What does good customer service mean to you?
  7. How would you respond if a customer complained about SAB’s service?
  8. How would you approach a customer who consistently purchases from a competitor?
  9. What factors can affect product sales within an outlet?
  10. Why are merchandising and product availability important?
  11. How would you manage several customer visits in one day?
  12. Tell us about a situation where you had to persuade someone.
  13. How do you respond when you do not achieve a target?
  14. Are you comfortable working weekends and public holidays?
  15. How well do you know the Kimberley area?
  16. Why should SAB select you for this learnership?

These are suggested preparation questions and are not confirmed SAB interview questions.

CV Tips for Applicants

Highlight Your Diploma or Degree

Clearly state your completed tertiary qualification near the top of your CV:

Diploma / Degree in [Field]
Institution: [Institution Name]
Year Completed: [Year]

Include Your Driver’s Licence

A valid unendorsed Code 8 driver’s licence is a minimum requirement.

Include this clearly in your CV, for example:

Driver’s Licence: Code 8 – Valid

Highlight Customer-Facing Experience

If applicable, include experience involving:

  • Sales.
  • Retail.
  • Promotions.
  • Customer service.
  • Merchandising.
  • Hospitality.
  • Call centres.
  • Community engagement.

Highlight Computer Skills

Mention your genuine computer skills, particularly:

  • Microsoft Word.
  • Microsoft Excel.
  • Microsoft PowerPoint.
  • Microsoft Outlook.

Show Your Knowledge of Kimberley

Local area knowledge is specifically required. If you live in or have strong familiarity with Kimberley, ensure your CV accurately reflects your location and relevant local experience.

APPLICATION PROCESS

APPLY HERE

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